lead generation

Not every homeowner is a hot prospect. But homeowners do sell every 5-7 years on average. That means you should constantly be on the minds of homeowners in your target community in hopes of being their agent of choice. That’s no easy task.

Fortunately, there are some effective ways you can make homeowners more aware of your real estate business and, with any luck, stand apart from the competition. The trick is to constantly offer free value-added information that is helpful for homeowners in your market. One of the best ways to do that is through a call-to-action.

How you get a call-to-action (or CTA) can vary in front of homeowners. Whether you send out monthly direct mail pieces, buy ads in the local newspaper or community bulletin or buy a table at a local fair (or do all of the above) is up to you. We do, however, recommend you maintain a steady flow of value-added offers and free giveaways in order to gain trust and awareness in your community.

Keep in mind that for each CTA, you will need to get a homeowner’s basic contact information, which can be done from a form on your website, over the phone or with a return postcard.

Here are 21 sure-fire call-to-actions that can help you generate more home listings:

  1. Top 25 tips for getting your home ready for sale
  2. 10 projects under $1,000 to increase your home value
  3. Is now the right time to buy a home?
  4. How to maximize your home’s resale value
  5. How to improve your home’s curb appeal
  6. 7 tips to help you sell your home faster
  7. 10 reasons to buy a home today
  8. 21 reasons to buy a home in ABC community
  9. 10 ways Amazing Realty makes selling your home easy
  10. 12 ways to sell your home for more money in less time
  11. 10 ways to maximize sales from your next garage sale
  12. 10 steps to preparing your yard for the winter
  13. 100 free activities to do with kids in the summer
  14. 20 money-saving tips for working with a new home builder
  15. How to avoid the 5 most common home sales mistakes
  16. Guide to Homeowner Association rule changes
  17. 7 steps to make sure you’re prepared for a natural disaster
  18. Five biggest mistakes to avoid when selling rental property
  19. 15 tips for staging your home for sale
  20. 10 upgrades to avoid when selling a home
  21. 10 ways to win the home sale negotiation game

Do you have any call-to-actions that worked well for you? If so, let us know on Twitter or Facebook and we will share them with our readers!

eCommission is the #1 provider of commission advance services to real estate professionals. Apply today and receive 30% off your first transaction with code BLOG30. Learn more!