To be clear, the holiday season is not the best time of year to be trying to buy or sell a home. But in real estate, the client is king. You’ll have buyers looking to grab a home before New Year’s and sellers desperate to get out just as quickly. Here are a few things to keep in mind. Do: Plan ahead Listing a home that is still occupied is always a challenge for sellers, particularly if they are typically at home during the day. Getting sellers to vacate the …

While spring and summer are clearly the most active times of the year for home sales, there will always be buyers and sellers who want to do business during the slower months in fall and winter. In most cases, that’s simply because it’s then that they need to move or find a place to live.  When the holiday season comes around, however, things can get particularly slow. If you have a client eager to list in mid-December, here are some important things to consider.  How desperate is your seller? If your …

Ice scraper

Real estate agents, next to truck drivers, may know the wrath Mother Nature can unleash on the roads better than any other business professional. When winter arrives, frigid arctic storms can shut down roads and strand motorists from Dallas to Dubuque and Portland to Providence. For agents to remain safe and ready to go the distance for their clients, it pays to be prepared for the worst. Here are some tools we found that will come in handy should you find yourself facing a blizzard or ice storm in the …

As you’re assembling a team to help you develop your business into a full-fledged real estate powerhouse, you need to think critically about the type of people you want to surround yourself with. First hire: Assistant The first step to building a strong team is finding somebody to take over much of the administrative work that you take on so that you can focus on generating leads and customer service. The top priority for an administrative assistant is finding somebody who is organized and competent, not necessarily somebody who knows …

pie

There’s nothing worse than walking into a house and being welcomed with a questionable odor. Homeowners get used to smells their home may have after living there for some time and don’t realize that others will notice any smell the second they walk in. Before your next home showing, make sure your client clears the house of any lingering odors and replaces them pleasant ones that inspire pleasing memories. Here are some ideas for freshening up a house with smells that will bring in the buyers: Light the way Candles …

Fall is here, which means home sales are typically a tad slower than during the previous few months. What does that mean for a hardworking real estate agent? You just got to work a little bit harder to sell those houses! Season-appropriate home staging is one of the most important things to focus on. Here are some ideas to consider. Lights, lights, lights As noted by ForSaleByOwner, it’s important to brighten up the home as the days get shorter. Leave lights on for visiting buyers –– don’t make them walk …

Customer satisfaction is the foundation of success in real estate. If you’re good at bringing in leads but leave your clients unhappy, you’re going to end up with a bad reputation that makes it very difficult for you to expand. Rather than getting easy leads through referrals from satisfied customers, you’ll have to continue to spend precious time chasing down hard-to-get online leads and dollars investing in advertising. So what can you do to make sure that your customers are happy? More importantly, what can you do to know how …

Selling a luxury home is very different from selling a house to a middle-class buyer. The financial reward is obviously greater for you, but more importantly, the factors that shape the deal are often distinct from those that guide the rest of the real estate market. Here are a number of things to always keep in mind when you’re dealing with luxury real estate buyers. The details matter more in luxury When people are buying luxury property, they’re more often seeking an outcome that is ideal, rather than merely acceptable. …

As baby boomers continue to retire, you can see an increase in the number of northerners looking for a warm weather spot to spend the winter months. Although Florida and Arizona are the best-known snowbird destinations, there are plenty of other places throughout the South and West that would make attractive winter homes. People just need to learn about them. Here’s how you can help them do that. Golf courses There are very likely millions of people who could be tempted to buy a home that would provide them a …

A lingering pet smell can really put a damper on an otherwise appealing home. But there are proven ways to get animal odors out of houses. They’re worth learning since they are bound to come of use in a long career in real estate. Start with the vacuum Before we get into specialized techniques, you have to have the basics covered. That means a thorough vacuuming to pick up every remaining pet hair in the house. Pay particular attention to carpeted areas, since they have likely accumulated thousands of hairs …