For a large percentage of family homebuyers, schools are a number one priority when deciding where to live. If you’re trying to get buyers into a home that matches their needs, understanding the school situation in your market is critical. Here are the kinds of things that buyers are considering when they’re deciding whether the area schools are suitable.  ProximityHow close is the nearby elementary school to the home? While the number of kids who walk alone to school has steadily declined in recent years, even parents who plan on …

It can be tough to decide what type of brokerage you want to join. There are benefits to being a part of a large franchise operation, including connections that may serve you well if you ever plan on relocating. However, there are distinct benefits to joining a local broker that you should consider as well.  CultureIf you’re not a fan of corporate culture, an independent broker is likely the way to go. Local brokers do what they need to do to succeed without worrying about how their approach might conflict …

There are so many tools out there for real estate agents to use in their marketing. We have sifted through the options and put together our list of the best (and free) options available today! #1 – MailChimp – The Best Free Real Estate Marketing Tool for Email Campaigns Want to send out emails to your clients about an upcoming client appreciation party? Or have a new listing that you want to send to your database of investors? MailChimp is the platform for you! With its basic plan, free for …

Write about real estateStarting a blog about area real estate could help make you a local authority on housing and a coveted agent. But it will only work if you write regularly and work hard to promote it both online and by word-of-mouth. People aren’t going to check into a blog that is only updated once a month so you should plan to write at least one post weekly. Insider tip: If you want to develop a strong following, you have to blog a few times a week. Not every post …

What changed everything: the Tax Cuts and Jobs Act, which altered the U.S. tax code more than it had been in several decades. The National Association of Realtors® reports that the new law will bring generally lower tax rates for all individual tax filers. Get used to the new law, because it doesn’t expire until 2025. The bottom line is that buyers may have to make due with fewer allowable deductions and larger amounts of debt. When it comes to mortgage interest, you can deduct interest on qualified residence loans with …

You’ve been an agent for a few years. You’ve become pretty good at what you do. You’re wondering what the next step is. Should you become a broker? There are pros and cons to starting your own brokerage, but before you weigh those, here are some boxes you should be able to check before you consider making that jump.  You’re legally eligible This one is obvious, but just in case you forgot, you need to make sure that you’ve completed the necessary coursework and operated as an agent for long enough …

Real estate deals and developments involving churches are on the rise, according to The Real Deal. Although New York City in particular is seeing this kind of activity increase, churches have been part of the city’s real estate business since the early 1700s. England’s Queen Anne granted Trinity Church 215 acres of land (later to become part of downtown Manhattan), and the Catholic church has long been one of the city’s major landowners. In 2018, the Walt Disney Company paid $650 million to Trinity Real Estate for a five-parcel development …

Millennials — the name given to the generation born between 1981 and 1996 — are understood more accurately when you divide them into two groups. The older portion of the demo are now in their thirties; the younger portion is still in their 20s. Yet realtor.com found something surprising: it’s the younger half who is most enthusiastic about the housing market. The largest part of the Millennial generation was actually born between 1989 and 1993, which means that these “kids” will soon be reaching their thirties. Where they will be …

Find an undervalued property, fix it up and sell it. This house-flipping game is popular among many investors, but of course, like almost anything in business, it’s never as easy as it sounds. However, if you take the real estate maximum of “location, location, location,” you can possibly zero in on where house flipping is most lucrative, and why. Clues to look for, according to auction.com: Property values are trending up for the foreseeable future. Shorter turnaround times from purchase to sale. Labor and construction materials are readily available, at …

Residential properties that include guest houses are generally uncommon, but can offer a variety of benefits when it comes to selling the property. The major advantage of a guest house is that it may increase property value. It’s an added bonus that could be well appreciated by enterprising potential buyers who may see the property as a way to make money. This could be realized as an Airbnb plan or long-term rental. In particular, if the property is located near a vacation spot such as a beach, mountains or tourist …