Video is consistently proving to be a useful tool for website engagement; in other “words,” for clients to spend more of their valuable time on your site.

We’ve all heard the expression, “a picture is worth a thousand words.” According to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means you could keep customers engaged for a full two minutes.

That may not sound like a very long time, but two minutes is gold when it comes to appealing to potential clients’ deteriorating attention spans. The longer they stay on your site, the more likely they are going to consider working with you.

Consider these statistics: YouTube, launched in 2005, is now the second-most visited website in the world (after, of course, Google). Over 300 hours of video are uploaded to YouTube every minute, and almost 5 billion videos are watched there every day, by over 30 million visitors. The total number of people who use YouTube: 1.3 billion.

Sending out email blasts? Forrester Research finds that when you include a video, the click-through rate increases 200 to 300 percent. Add the word “video” in the subject line and open rates are increased by 19 percent.

Cisco reports that by 2020, 75 percent of all mobile traffic will be video.

As we mentioned earlier, a picture is worth a thousand words, so here are some terrific examples of the best ways to get your message across:

Introducing yourself or your brokerage:

Information (how-to):

Property listings:

Client testimonials:

Showing off the neighborhood:

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