While spring and summer are clearly the most active times of the year for home sales, there will always be buyers and sellers who want to do business during the slower months in fall and winter. In most cases, that’s simply because it’s then that they need to move or find a place to live.  When the holiday season comes around, however, things can get particularly slow. If you have a client eager to list in mid-December, here are some important things to consider.  How desperate is your seller? If your …

Customer satisfaction is the foundation of success in real estate. If you’re good at bringing in leads but leave your clients unhappy, you’re going to end up with a bad reputation that makes it very difficult for you to expand. Rather than getting easy leads through referrals from satisfied customers, you’ll have to continue to spend precious time chasing down hard-to-get online leads and dollars investing in advertising. So what can you do to make sure that your customers are happy? More importantly, what can you do to know how …

As baby boomers continue to retire, you can see an increase in the number of northerners looking for a warm weather spot to spend the winter months. Although Florida and Arizona are the best-known snowbird destinations, there are plenty of other places throughout the South and West that would make attractive winter homes. People just need to learn about them. Here’s how you can help them do that. Golf courses There are very likely millions of people who could be tempted to buy a home that would provide them a …

“Veterans are a tight-knit group of people. Treat them right and do a good job and they’ll pass along your name to their friends and colleagues,” Neil Brooks, a REALTOR®, a Navy veteran, and the branch manager of HomeSmart International in Scottsdale, AZ  tells RIS Media. This lucrative market is a reason why you should familiarize yourself with the benefits of Veterans Administration (VA) loans. They offer lower interest rates than traditional home loans, and veterans are able to use the loan more than once and for more than just …

Each month, about 1 out of every 10 real estate agents reports that low appraisals killed a home sale deal, according to The National Association of Realtors®. Of course, a low appraisal can cause lenders to not approve mortgages for more than the property’s appraised value, so this could be a real problem. Appraisal is an opinion; it’s subjective. If you feel that a determination was made in error, you have a right to challenge it. According to interest.com, here are four ways to do that: Give the appraiser a …

The most well-known company in commercial real estate office coworking is rebranding and changing its name in 2019. WeWork, which began as a modest startup in 2010 as a source for desk space, is now to be known as The We Company. The goal: to push beyond desk space and expand into creating residential and educational space as well. According to Fast Company, The We Company will be made up of three main business units: WeWork (its original office business), WeLive (for residential units), and WeGrow (which will include an …

Although Facebook has been experiencing its share of problems lately, it’s become an integral part of our lives and our businesses. Most potential clients turn to the Internet these days before they start their home buying or selling process, and Facebook seems to be the social media of choice for a great amount of real estate promotion and marketing. Facebook’s recent trials of possible data and security breaches has caused a dilemma of eroding public trust. In 2018, Facebook CEO Mark Zuckerberg testified before the U.S. Senate to answer questions …

The world may have moved online, but old-school print handouts still bring value and communicate your message. If they’re done right, they get read, and you get results. Anybody can create a social media post or website, but when you hand out a printed flyer, potential clients know that you are serious about your business. Back in the day, it may have been necessary to hire (and spend lots of money) on a design agency to create your handouts and brochures. These days, though, you can take advantage of online …

Of home purchase loans in the U.S. the percentage including a co-signer continues to increase, according to ATTOM Data Solutions. With rising home prices and interest rates, and intense competition among buyers, first-time homebuyers are facing tough financial challenges. They’re often asking parents, grandparents and other friends and relatives to co-sign a loan in order to make their American Dream happen. As a real estate agent, you’re not obligated to provide financial advice on this topic, but it would be helpful to be prepared with some co-signing red flags if …

The consensus is growing and that means real estate markets may be experiencing a cooling down in 2019. With the help of Dana Bull, a Boston-area real estate professional, Realtor.com has uncovered seven signs that help you tell if your market is cooling down. Knowing this may help you reconfigure your sales strategy and better serve your clients. 1.The property is spending more days on the market If the homes in your area are sitting around with no action, it could mean that the buying market is becoming less competitive …