To be clear, the holiday season is not the best time of year to be trying to buy or sell a home. But in real estate, the client is king. You’ll have buyers looking to grab a home before New Year’s and sellers desperate to get out just as quickly. Here are a few things to keep in mind. Do: Plan ahead Listing a home that is still occupied is always a challenge for sellers, particularly if they are typically at home during the day. Getting sellers to vacate the …

While spring and summer are clearly the most active times of the year for home sales, there will always be buyers and sellers who want to do business during the slower months in fall and winter. In most cases, that’s simply because it’s then that they need to move or find a place to live.  When the holiday season comes around, however, things can get particularly slow. If you have a client eager to list in mid-December, here are some important things to consider.  How desperate is your seller? If your …

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There’s nothing worse than walking into a house and being welcomed with a questionable odor. Homeowners get used to smells their home may have after living there for some time and don’t realize that others will notice any smell the second they walk in. Before your next home showing, make sure your client clears the house of any lingering odors and replaces them pleasant ones that inspire pleasing memories. Here are some ideas for freshening up a house with smells that will bring in the buyers: Light the way Candles …

Fall is here, which means home sales are typically a tad slower than during the previous few months. What does that mean for a hardworking real estate agent? You just got to work a little bit harder to sell those houses! Season-appropriate home staging is one of the most important things to focus on. Here are some ideas to consider. Lights, lights, lights As noted by ForSaleByOwner, it’s important to brighten up the home as the days get shorter. Leave lights on for visiting buyers –– don’t make them walk …

Selling a luxury home is very different from selling a house to a middle-class buyer. The financial reward is obviously greater for you, but more importantly, the factors that shape the deal are often distinct from those that guide the rest of the real estate market. Here are a number of things to always keep in mind when you’re dealing with luxury real estate buyers. The details matter more in luxury When people are buying luxury property, they’re more often seeking an outcome that is ideal, rather than merely acceptable. …

A lingering pet smell can really put a damper on an otherwise appealing home. But there are proven ways to get animal odors out of houses. They’re worth learning since they are bound to come of use in a long career in real estate. Start with the vacuum Before we get into specialized techniques, you have to have the basics covered. That means a thorough vacuuming to pick up every remaining pet hair in the house. Pay particular attention to carpeted areas, since they have likely accumulated thousands of hairs …

You could be the best real estate agent in the world, but if your sellers are not doing what they can to bring quality to the home showing, all may be lost. REALTOR® magazine polled 50 buyer agents, revealing the biggest deal breakers when it comes to home showings. After 20 years of showings, Elke W. McMenemy, ABR, CIPS, broker-owner at St. Augustine Real Estate Inc. in St. Augustine, Fla., told the magazine that she has  practically seen it all, from the “fully loaded litter boxes” to the “roach-infested ovens.” …

Swimming is not equally popular across markets, but there is always a segment of buyers looking for a property with a pool. In Arizona they may account for the majority of buyers while in Minnesota they may represent a much smaller percentage, but in both situations a pool is one more thing that could draw in a buyer who otherwise would have passed. Here are a number of ways to use a pool to maximize offers on a house. Is it big enough for laps? If the home you’re selling …

While the real estate market can feel uncertain at times, there are definitely best practices that will serve you well in the long-run when it comes to negotiating a home sale. Knowing what not to say or not to do when representing a seller is just as important as learning tactics that can improve your position.  Here are a number of actions that can make it much harder for you and your seller client to get a strong offer.  Nagging the buyerIt’s good to follow up immediately with a buyer’s …

Representing investor clients is a very different ballgame than dealing with conventional buyers and sellers. But while seasoned investors generally don’t need much guidance when it comes to the basics of turning a home into a rental property, homeowners who are looking to convert their house into a business often need a lot of help. Here are some things they need to know. Is it legal? Depending on where you’re located, turning an owner-occupied home into a rental property may not be legal. Restrictions are even more likely if they …