Selling a luxury home is very different from selling a house to a middle-class buyer. The financial reward is obviously greater for you, but more importantly, the factors that shape the deal are often distinct from those that guide the rest of the real estate market. Here are a number of things to always keep in mind when you’re dealing with luxury real estate buyers. The details matter more in luxury When people are buying luxury property, they’re more often seeking an outcome that is ideal, rather than merely acceptable. …

A lingering pet smell can really put a damper on an otherwise appealing home. But there are proven ways to get animal odors out of houses. They’re worth learning since they are bound to come of use in a long career in real estate. Start with the vacuum Before we get into specialized techniques, you have to have the basics covered. That means a thorough vacuuming to pick up every remaining pet hair in the house. Pay particular attention to carpeted areas, since they have likely accumulated thousands of hairs …

You could be the best real estate agent in the world, but if your sellers are not doing what they can to bring quality to the home showing, all may be lost. REALTOR® magazine polled 50 buyer agents, revealing the biggest deal breakers when it comes to home showings. After 20 years of showings, Elke W. McMenemy, ABR, CIPS, broker-owner at St. Augustine Real Estate Inc. in St. Augustine, Fla., told the magazine that she has  practically seen it all, from the “fully loaded litter boxes” to the “roach-infested ovens.” …

Swimming is not equally popular across markets, but there is always a segment of buyers looking for a property with a pool. In Arizona they may account for the majority of buyers while in Minnesota they may represent a much smaller percentage, but in both situations a pool is one more thing that could draw in a buyer who otherwise would have passed. Here are a number of ways to use a pool to maximize offers on a house. Is it big enough for laps? If the home you’re selling …

While the real estate market can feel uncertain at times, there are definitely best practices that will serve you well in the long-run when it comes to negotiating a home sale. Knowing what not to say or not to do when representing a seller is just as important as learning tactics that can improve your position.  Here are a number of actions that can make it much harder for you and your seller client to get a strong offer.  Nagging the buyerIt’s good to follow up immediately with a buyer’s …

Representing investor clients is a very different ballgame than dealing with conventional buyers and sellers. But while seasoned investors generally don’t need much guidance when it comes to the basics of turning a home into a rental property, homeowners who are looking to convert their house into a business often need a lot of help. Here are some things they need to know. Is it legal? Depending on where you’re located, turning an owner-occupied home into a rental property may not be legal. Restrictions are even more likely if they …

When you make the decision to sell a property that is already occupied by tenants, the process may have to go a bit deeper than usual. Realtor.com names six ways to keep your tenants’ anxiety levels low while your property is on the market and in transition. Tenants can experience emotional and even physical reactions to the idea of their homes or businesses being sold to a new and unknown owner. Also, an uncooperative or uninformed tenant may actually affect the sales process and turn off potential buyers. Consider these …

Strengthened by new home construction and storm-related damage repairs, U.S. roofing contractors have improved profitability and increases in sales over the years. It’s no surprise that professional roofers are in demand. Roofs are often overlooked (excuse the pun) when it comes to showing a house. In many cases, preventative maintenance and regular inspection doesn’t even occur to the owner until there is something wrong. However, roofs are designed to age over time and must be replaced periodically. Defects or issues will surely be caught during the official home inspection, but …

You already know that selling different types of properties require different sales strategies. Condominiums are in a sales class by themselves. Although like most real estate, location is a huge factor in selling a condo, there are other factors that may make a difference in the buying and selling of a condo property (see below). The good news: condos tend to sell faster than traditional houses, according to Realtor.com. The site goes on to advise that end units usually draw a higher price. It’s also believed that condos are particularly …

Marketing a property with historic or landmark status may draw a greater response than when selling your usual, traditional product. You’ll be working with especially knowledgeable buyers — history buffs — who may be more familiar with the home than you are, and they may have questions that you will need to answer in detail. That means it’s time to study. Facts to memorize (for starters): when was the home built? Have famous people lived or visited there? Have there been any significant changes to the house? Every little detail …