Residential properties that include guest houses are generally uncommon, but can offer a variety of benefits when it comes to selling the property. The major advantage of a guest house is that it may increase property value. It’s an added bonus that could be well appreciated by enterprising potential buyers who may see the property as a way to make money. This could be realized as an Airbnb plan or long-term rental. In particular, if the property is located near a vacation spot such as a beach, mountains or tourist …

One of the most challenging sectors in real estate is also one of the toughest businesses there is: restaurants. Since the end of the Great Recession, the U.S. restaurant real estate market has experienced great activity. However, according to QSR, the transactions are starting to taper off. One of the key indicators: vacancy rates. Although the current national vacancy rate is low, they’re expected to rise a bit, to 12.1 percent as of the beginning of 2019, according to Statista data. Locations that were hit hard when it comes to …

Although Facebook has been experiencing its share of problems lately, it’s become an integral part of our lives and our businesses. Most potential clients turn to the Internet these days before they start their home buying or selling process, and Facebook seems to be the social media of choice for a great amount of real estate promotion and marketing. Facebook’s recent trials of possible data and security breaches has caused a dilemma of eroding public trust. In 2018, Facebook CEO Mark Zuckerberg testified before the U.S. Senate to answer questions …

You already know that selling different types of properties require different sales strategies. Condominiums are in a sales class by themselves. Although like most real estate, location is a huge factor in selling a condo, there are other factors that may make a difference in the buying and selling of a condo property (see below). The good news: condos tend to sell faster than traditional houses, according to Realtor.com. The site goes on to advise that end units usually draw a higher price. It’s also believed that condos are particularly …

Vacation home clients come from two directions — those who dream of a getaway escape haven, and those who have had enough of the second mortgage, the upkeep and the friends and family who insist on dropping by. That gives you numerous opportunities to increase your commissions. In 2014, 21 percent of all home sales in the U.S. were vacation properties, according to Inman News. That same year, vacation-home sales reached 1.13 million, according to the National Association of Realtors®. That’s the highest amount since the organization began the survey …

Attention spans are not the only things decreasing and diminishing in the digital age. When is the last time you checked, cleaned and tightened your email blast mailing list? Emails are still an effective way of communicating your message quickly and to a large audience, but you must remain constantly aware of who can benefit from your blast — and if they’re still receiving your emails. Many addresses on your list can often become undeliverable as your prospects and clients change carriers or get new jobs. Here are a few …

As real estate moves more definitively into the digital age, Google AdWords is an increasingly effective way to market your properties and to reach buyers and sellers who will most likely be interested in hearing from you. Although it’s easy to use, you’ll want to understand how to make the system work best for you. Google AdWords uses two main networks to help you reach your target audience: The Search Network This is where you will find “pay-per-click” advertising (also called “paid search”), in which you can bid on relevant …

Digital advertising is clearly no fad — it’s here to stay, for sure. However, good, old-fashioned print advertising cannot yet be counted out. The debate rages on, even as small neighborhood newspapers continue to die out and advertisers move en mass online. Of course, most print newspapers have an online component these days, as media continues to contemplate how to update and fine-tune their business models. The National Association of Realtors® (NAR) reports that more than 90 percent of homebuyers begin their search online; only 27 percent say that they …

A house listed on the market and not selling is not just about the state of the economy; it’s a sign that something is wrong with how it’s being marketed. In fact, houses are currently selling like hotcakes. In 2017, 25 percent of homes on the market sold within two weeks or less during the peak buying season, according to Redfin’s 2018 housing market forecast. Nearly one in five homes (19%) were off the market in less than a week. The reason: inventory (or lack of it). This trend is …

It’s a belief that, on the surface, it seems to make sense: direct mail marketing is dead. It was killed by the Internet. Here’s how direct mail is defined: it’s the practice of sending mail to a target list of prospects. The goal is to have a small percentage of them respond to that mail. The logic: that small percentage responding to your mail will more than make up for the expense of the mailing. It’s a game that has been played -and won- for decades. It’s true that there …