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There’s nothing worse than walking into a house and being welcomed with a questionable odor. Homeowners get used to smells their home may have after living there for some time and don’t realize that others will notice any smell the second they walk in. Before your next home showing, make sure your client clears the house of any lingering odors and replaces them pleasant ones that inspire pleasing memories. Here are some ideas for freshening up a house with smells that will bring in the buyers: Light the way Candles …

Customer satisfaction is the foundation of success in real estate. If you’re good at bringing in leads but leave your clients unhappy, you’re going to end up with a bad reputation that makes it very difficult for you to expand. Rather than getting easy leads through referrals from satisfied customers, you’ll have to continue to spend precious time chasing down hard-to-get online leads and dollars investing in advertising. So what can you do to make sure that your customers are happy? More importantly, what can you do to know how …

As baby boomers continue to retire, you can see an increase in the number of northerners looking for a warm weather spot to spend the winter months. Although Florida and Arizona are the best-known snowbird destinations, there are plenty of other places throughout the South and West that would make attractive winter homes. People just need to learn about them. Here’s how you can help them do that. Golf courses There are very likely millions of people who could be tempted to buy a home that would provide them a …

For a large percentage of family homebuyers, schools are a number one priority when deciding where to live. If you’re trying to get buyers into a home that matches their needs, understanding the school situation in your market is critical. Here are the kinds of things that buyers are considering when they’re deciding whether the area schools are suitable.  ProximityHow close is the nearby elementary school to the home? While the number of kids who walk alone to school has steadily declined in recent years, even parents who plan on …

There are so many tools out there for real estate agents to use in their marketing. We have sifted through the options and put together our list of the best (and free) options available today! #1 – MailChimp – The Best Free Real Estate Marketing Tool for Email Campaigns Want to send out emails to your clients about an upcoming client appreciation party? Or have a new listing that you want to send to your database of investors? MailChimp is the platform for you! With its basic plan, free for …

Residential properties that include guest houses are generally uncommon, but can offer a variety of benefits when it comes to selling the property. The major advantage of a guest house is that it may increase property value. It’s an added bonus that could be well appreciated by enterprising potential buyers who may see the property as a way to make money. This could be realized as an Airbnb plan or long-term rental. In particular, if the property is located near a vacation spot such as a beach, mountains or tourist …

One of the most challenging sectors in real estate is also one of the toughest businesses there is: restaurants. Since the end of the Great Recession, the U.S. restaurant real estate market has experienced great activity. However, according to QSR, the transactions are starting to taper off. One of the key indicators: vacancy rates. Although the current national vacancy rate is low, they’re expected to rise a bit, to 12.1 percent as of the beginning of 2019, according to Statista data. Locations that were hit hard when it comes to …

Although Facebook has been experiencing its share of problems lately, it’s become an integral part of our lives and our businesses. Most potential clients turn to the Internet these days before they start their home buying or selling process, and Facebook seems to be the social media of choice for a great amount of real estate promotion and marketing. Facebook’s recent trials of possible data and security breaches has caused a dilemma of eroding public trust. In 2018, Facebook CEO Mark Zuckerberg testified before the U.S. Senate to answer questions …

You already know that selling different types of properties require different sales strategies. Condominiums are in a sales class by themselves. Although like most real estate, location is a huge factor in selling a condo, there are other factors that may make a difference in the buying and selling of a condo property (see below). The good news: condos tend to sell faster than traditional houses, according to Realtor.com. The site goes on to advise that end units usually draw a higher price. It’s also believed that condos are particularly …

Vacation home clients come from two directions — those who dream of a getaway escape haven, and those who have had enough of the second mortgage, the upkeep and the friends and family who insist on dropping by. That gives you numerous opportunities to increase your commissions. In 2014, 21 percent of all home sales in the U.S. were vacation properties, according to Inman News. That same year, vacation-home sales reached 1.13 million, according to the National Association of Realtors®. That’s the highest amount since the organization began the survey …