It’s a maddening balancing act: existing-home sales remained flat in August 2018, after four straight months of decline, according to the National Association of Realtors® (NAR). The sales that were gained in the Northeast and Midwest canceled out the sales downturns in the South and the West. The definition of existing-home sales: completed transactions including single-family houses, townhomes, condos and co-ops. These sales did not change from July to August 2018, remaining at a seasonally adjusted rate of 5.34 million in August. From the same time last year (August 2017), …

Technology and the digital age are evolving the real estate industry by leaps and bounds, but it seems like certain old-school traditions remain sturdily in place. According to a recent Inman study, fewer than 1 in 10 homebuyers and sellers found their agents through a website in 2017. Astoundingly, that stat is similar to the numbers of a decade ago. The Inman survey, in collaboration with The National Association of Realtors® (NAR) found that buyers and sellers were far more likely to find agents through recommendations and referrals: friends, neighbors …

In July 2018, the second-most-photographed house in America (after The White House) went on the market — for the first time in 45 years. The famous Brady Bunch house was filmed only for the exterior shots; as a result, it became one of the most recognized houses in the world. The sitcom ran on ABC from 1969-1974, and forever in reruns and reincarnations. The facade, located in Studio City, California, had become iconic and beloved over the course of decades, and is a major tourist attraction (at least from the …

Although some believe there to be a retail apocalypse, much of the retail sector is actually growing and shifting into industrial real estate – more specifically, warehouse and distribution centers. With the rise of ecommerce, there is an increasing demand for these properties, which provide storage and fulfillment for many of the products offered online. Forbes reports that industry observers like PricewaterhouseCoopers and the Urban Land Institute have named the industrial sector as the top-ranked property type for 2018 (as well as the previous four years). Colliers found that the …

A house with a pool can be an appealing amenity for some; an expensive burden for others. Pools can also be seen as a safety hazard for children and pets. However, some people consider pools a must, while some others may have to be sold on the idea. According to the U.S. Consumer Product Safety Commission, the three most popular states for pool homes are California, Arizona and Florida. The National Association of Realtors® says that, on average, an in-ground pool adds about 7.7% to the home’s market value. According …

“Strong” is the word for recent buyer traffic, according to the January 2018 REALTORS® Confidence Index Survey. This report measured buyer traffic conditions from November 2017 to January 2018. Compared to conditions exactly one year ago, Realtors® responded that conditions ran from “stable” (unchanged) to “very strong.” The states with the strongest buyer traffic: Washington, Idaho, Nevada, and Utah. Even the states hit by hurricanes — Texas and Florida — reported “strong” buying activity compared to a year ago. Two states reported weaker traffic than a year ago: Alaska and …

Many real estate agents may feel intimidated or threatened by the advent of virtual reality (VR), but this awesome new technology can be used as a very effective (and dazzling) tool to help and sell to clients. VR may look like a game, but it’s a very serious marketing strategy. VR is a technology that allows clients to see a property through headphones and specialized goggles. Some VR can also be seen through phone apps, laptops and other devices. VR allows the ability to show a client a property — …

There may be 7 million real estate investors in the United States who are looking to buy property within the next 12 months, according to the National Association of REALTORS® (NAR). If you have a house listed that is failing to move, you may consider appealing to an investor rather than a typical home buyer. Investors often buy and sell multiple properties in a short span of time. They’re looking to make a fast profit, not settle down and begin a new life. Unlike typical homebuyers, investors are more concerned …

If you’re working with sellers in 2018, you may be in luck. The home inventory across the country is in short supply, and may remain that way through much of the year. It’s a sellers’ market. According to the National Association of REALTORS® (NAR), home prices have been on the rise for 69 consecutive months, but available homes for sale were down 9.7 percent from a year ago. It’s the ole supply and demand rule: a shortage of inventory will drive prices up. The only problem with that is first-time …

We can thank the Baby Boomers for expanding the real estate industry -and the suburbs- in the years between 1946 and 1964. As they grew, their spending power and buying habits were unmatched in American history; they changed the course of the way we live, advertise, market and buy. These days, Boomers -almost all 75.4 million of them- are about to retire or are already in retirement. This makes them once again a new and lucrative sales pool for real estate. Retirement has always been a big business for real …