Selling a luxury home is very different from selling a house to a middle-class buyer. The financial reward is obviously greater for you, but more importantly, the factors that shape the deal are often distinct from those that guide the rest of the real estate market. Here are a number of things to always keep in mind when you’re dealing with luxury real estate buyers. The details matter more in luxury When people are buying luxury property, they’re more often seeking an outcome that is ideal, rather than merely acceptable. …

As baby boomers continue to retire, you can see an increase in the number of northerners looking for a warm weather spot to spend the winter months. Although Florida and Arizona are the best-known snowbird destinations, there are plenty of other places throughout the South and West that would make attractive winter homes. People just need to learn about them. Here’s how you can help them do that. Golf courses There are very likely millions of people who could be tempted to buy a home that would provide them a …

Swimming is not equally popular across markets, but there is always a segment of buyers looking for a property with a pool. In Arizona they may account for the majority of buyers while in Minnesota they may represent a much smaller percentage, but in both situations a pool is one more thing that could draw in a buyer who otherwise would have passed. Here are a number of ways to use a pool to maximize offers on a house. Is it big enough for laps? If the home you’re selling …

While the real estate market can feel uncertain at times, there are definitely best practices that will serve you well in the long-run when it comes to negotiating a home sale. Knowing what not to say or not to do when representing a seller is just as important as learning tactics that can improve your position.  Here are a number of actions that can make it much harder for you and your seller client to get a strong offer.  Nagging the buyerIt’s good to follow up immediately with a buyer’s …

It’s hard to decide what sales advice is right for you when there are so many books out there offering conflicting tips on how to get somebody to buy what you’re selling. The fact is that not every sales book is right for you. Some will advocate approaches that don’t fit your personality or career as a REALTOR®.  The key is to try different books and see which ones resonate with your experiences as an agent. Here are five books from five very different authors, all of which approach sales …

For a large percentage of family homebuyers, schools are a number one priority when deciding where to live. If you’re trying to get buyers into a home that matches their needs, understanding the school situation in your market is critical. Here are the kinds of things that buyers are considering when they’re deciding whether the area schools are suitable.  ProximityHow close is the nearby elementary school to the home? While the number of kids who walk alone to school has steadily declined in recent years, even parents who plan on …

Millennials — the name given to the generation born between 1981 and 1996 — are understood more accurately when you divide them into two groups. The older portion of the demo are now in their thirties; the younger portion is still in their 20s. Yet realtor.com found something surprising: it’s the younger half who is most enthusiastic about the housing market. The largest part of the Millennial generation was actually born between 1989 and 1993, which means that these “kids” will soon be reaching their thirties. Where they will be …

“Sellers who list their homes earlier in the year tend to get a higher sales price, often above list, and shorter days on market,” says Ali Wolf, director of economic research at Meyers Research. This may be something to keep in mind no matter what state the U.S. housing market is in, but we’re living in unusual times. The market is currently slowing, and homes are in short supply (for now). However, things may swing the other way during the course of 2019. Although the market has been friendlier to …

A short sale happens when a homeowner agrees to sell their property for less than the amount owed on a mortgage loan. This sale cannot happen without the lender’s approval. The usual result is that the seller will continue to owe money to the lender after the sale. However, it’s also considered a viable alternative to foreclosure, with the seller’s credit remaining intact. Usually, a short sale comes into consideration when the seller falls behind in their mortgage payments, often by several months. Rather than let the situation continue to …

Existing (as opposed to new) home sales fell 1.2 percent as of January 2019, according to the National Association of Realtors® (NAR). That works out to a seasonally adjusted rate of 4.94 million units. Specifically, existing homes sales are a monthly measure of sales volume and prices of homes considered single-family, condos, and co-ops nationwide. Unlike new homes, existing homes are owned and occupied before being listed on the market. These type of homes make up more than 90 percent of total home sales. The data reported represents completed transactions. …