Technology and the digital age are evolving the real estate industry by leaps and bounds, but it seems like certain old-school traditions remain sturdily in place. According to a recent Inman study, fewer than 1 in 10 homebuyers and sellers found their agents through a website in 2017. Astoundingly, that stat is similar to the numbers of a decade ago. The Inman survey, in collaboration with The National Association of Realtors® (NAR) found that buyers and sellers were far more likely to find agents through recommendations and referrals: friends, neighbors …

For an industry that was once notorious for being slow to change, technology is seeping into every nook and cranny of real estate. Artificial intelligence, bitcoin cryptocurrency, and Millennials as homebuyers have given the business a culture shock. Real estate professionals are scrambling — at different degrees — to adjust to the changes. Over 70 percent of homebuyers now start their home shopping online, and more than half of house tours are booked through a website. Although artificial intelligence (AI) can sound intimidating to some, it’s actually making agents’ jobs …

Long before Tony Robbins and Oprah Winfrey, there was Dale Carnegie. He wrote a common-sense, easy-to-understand self-help book about how to get ahead in business — and in life. He gave the book an irresistible title: “How to Win Friends and Influence People.” It struck a chord immediately, almost single-handedly igniting the self-help industry. And Carnegie’s advice is just as relevant today. The book was published at the height of the Great Depression — 1936 — and was an instant bestseller. In its first year alone, it went through seventeen …

Even if you can sell snow to the Eskimos, your snowball business won’t be lucrative until you can find a lot of Eskimos to sell to. Convincing someone to trust you with their business, money, or vital needs is a tall order. Never leave this to chance, and don’t depend on growing your base randomly or organically. Instead– keep this checklist in mind when growing your client base: Know your industry inside and out Read websites and periodicals that dedicates its content to your type of business. Attend industry functions …

Many real estate agents may feel intimidated or threatened by the advent of virtual reality (VR), but this awesome new technology can be used as a very effective (and dazzling) tool to help and sell to clients. VR may look like a game, but it’s a very serious marketing strategy. VR is a technology that allows clients to see a property through headphones and specialized goggles. Some VR can also be seen through phone apps, laptops and other devices. VR allows the ability to show a client a property — …

Attention spans are not the only things decreasing and diminishing in the digital age. When is the last time you checked, cleaned and tightened your email blast mailing list? Emails are still an effective way of communicating your message quickly and to a large audience, but you must remain constantly aware of who can benefit from your blast — and if they’re still receiving your emails. Many addresses on your list can often become undeliverable as your prospects and clients change carriers or get new jobs. Here are a few …

Summer is upon us! The hottest time of the year for listings differs based on your market, but it’s safe to say that the end of spring and beginning of summer are very active just about wherever you are. Families are desperate to get moved before the school year starts and those in cold climates don’t want to deal with moving in the dead of winter. Now is the time to boost your marketing efforts to try to get a piece of the last big wave of sales that are …

Lead Generation

Every once in awhile, you should reassess your lead generation methods. The strategies that worked a few years ago may not be producing the same way today. That’s not necessarily just bad luck. In many cases it’s because things have changed. Your network may have aged and in turn has become less productive. More importantly, technological advances have led to buyers and sellers getting information differently. Here are a number of things to consider if you’re looking to boost your lead generation. Automate While you want to personalize everything you …

When it comes to the best lead-generation source for building real estate success, nothing beats a referral. In its purest form, a referral is a high-probability prospect who is introduced to you by someone both you and the prospect regard highly. Many of the most successful real estate practices are in large part referral-based, meaning they generate most of their leads as a result of contacts provided by friends, family, clients, colleagues, and other associates. Building a referral-based clientele is a long-term strategy rather than a quick fix. But the …

Lead generation

With summer officially over, school back in session and football about to kick-off,  it’s also prime time for real estate agents to begin attracting new leads that always pick up in the fall. Are you ready to kick-start your lead generation strategy? Here are 21 ways to generate 30 leads in 90 days: 1. Network, network, network If you want to meet new people in the community it’s time to kick your networking into full gear. Attend networking events of all kinds in your community. Even mingling with other agents …