If you’re in the real estate game, it’s safe to assume you’ve got a bit of a sense of style. If you’re going to be a convincing adviser for those seeking homes or trying to make their houses as appealing as possible to buyers, you need to know a thing or two about aesthetics. Agents tend to dress well, and you shouldn’t be the exception. Granted, there are plenty of different ways to convey style through your clothes. Here are a number of trends that those of you trying to …

Being a real estate agent is tough. Being one with children is even tougher, especially when they’re young and demand lots of attention. If you are strategic, however, you can make it work! Here are a few things to help you get more time for your business. Get up before your kids and stay up after them You need to get your sleep, but not quite as much as the little ones. Babies and toddlers need more sleep than adults. That’s just how it is! Although you should reserve some …

Embracing social media is absolutely critical for real estate agents trying to make it these days. Social networks give you a unique opportunity to engage with thousands of potential customers for free. But just like in the “real world,” there are right ways and wrong ways to interact with people on social media. Here are some things to keep in mind that will help you stay out of trouble. Avoid being “spammy” It’s natural that you’re going to use your personal or professional social media accounts to promote yourself and …

Blogging has become an increasingly important part of marketing for just about every organization and business, so it’s natural that it should play a role in your own efforts to promote yourself as a real estate agent. Here are a number of big picture reasons for why a blog should be a component of your marketing strategy. Everybody is looking for agents online The statistics are clear: The vast majority of people looking for real estate agents or real estate in general are doing so online. In this context, it’s …

Getting approved for a mortgage can be a stressful situation. You’re likely making the greatest investment of your life. Key to keeping the stress levels manageable, however, is knowing exactly what you’ll need to provide the lender in terms of documentation. This helpful video gives a rundown of the information you’ll want to have on hand before you show up at the bank.