To be clear, the holiday season is not the best time of year to be trying to buy or sell a home. But in real estate, the client is king. You’ll have buyers looking to grab a home before New Year’s and sellers desperate to get out just as quickly. Here are a few things to keep in mind. Do: Plan ahead Listing a home that is still occupied is always a challenge for sellers, particularly if they are typically at home during the day. Getting sellers to vacate the …

As you’re assembling a team to help you develop your business into a full-fledged real estate powerhouse, you need to think critically about the type of people you want to surround yourself with. First hire: Assistant The first step to building a strong team is finding somebody to take over much of the administrative work that you take on so that you can focus on generating leads and customer service. The top priority for an administrative assistant is finding somebody who is organized and competent, not necessarily somebody who knows …

Fall is here, which means home sales are typically a tad slower than during the previous few months. What does that mean for a hardworking real estate agent? You just got to work a little bit harder to sell those houses! Season-appropriate home staging is one of the most important things to focus on. Here are some ideas to consider. Lights, lights, lights As noted by ForSaleByOwner, it’s important to brighten up the home as the days get shorter. Leave lights on for visiting buyers –– don’t make them walk …

Customer satisfaction is the foundation of success in real estate. If you’re good at bringing in leads but leave your clients unhappy, you’re going to end up with a bad reputation that makes it very difficult for you to expand. Rather than getting easy leads through referrals from satisfied customers, you’ll have to continue to spend precious time chasing down hard-to-get online leads and dollars investing in advertising. So what can you do to make sure that your customers are happy? More importantly, what can you do to know how …

Selling a luxury home is very different from selling a house to a middle-class buyer. The financial reward is obviously greater for you, but more importantly, the factors that shape the deal are often distinct from those that guide the rest of the real estate market. Here are a number of things to always keep in mind when you’re dealing with luxury real estate buyers. The details matter more in luxury When people are buying luxury property, they’re more often seeking an outcome that is ideal, rather than merely acceptable. …

As baby boomers continue to retire, you can see an increase in the number of northerners looking for a warm weather spot to spend the winter months. Although Florida and Arizona are the best-known snowbird destinations, there are plenty of other places throughout the South and West that would make attractive winter homes. People just need to learn about them. Here’s how you can help them do that. Golf courses There are very likely millions of people who could be tempted to buy a home that would provide them a …

A lingering pet smell can really put a damper on an otherwise appealing home. But there are proven ways to get animal odors out of houses. They’re worth learning since they are bound to come of use in a long career in real estate. Start with the vacuum Before we get into specialized techniques, you have to have the basics covered. That means a thorough vacuuming to pick up every remaining pet hair in the house. Pay particular attention to carpeted areas, since they have likely accumulated thousands of hairs …

Real estate offers a wide world of opportunity, but you will be most successful when you narrow down your skills and focus on a specialty. Set a goal to become the go-to agent for a specific area or type of property or client. However, finding what type of real estate excites you — or choosing among many — can be challenging. Ask yourself the following questions when drilling down to your specialty niche: What do I know most about my community? Research what type of people live there (for instance, …

You could be the best real estate agent in the world, but if your sellers are not doing what they can to bring quality to the home showing, all may be lost. REALTOR® magazine polled 50 buyer agents, revealing the biggest deal breakers when it comes to home showings. After 20 years of showings, Elke W. McMenemy, ABR, CIPS, broker-owner at St. Augustine Real Estate Inc. in St. Augustine, Fla., told the magazine that she has  practically seen it all, from the “fully loaded litter boxes” to the “roach-infested ovens.” …

Adjustable-rate mortgages (ARMs) now represent 6.4 percent of the dollar volume on mortgage applications as of August 2019, according to cnbc.com. For reference, it was at its highest point, in 2005 (pre-recession), ARMs consisted of 49.7 percent of the market. The reason: The decrease in mortgage rates have occurred due to the continuing increase in home prices. Usually ARMs have always been popular with buyers who don’t expect to stay long in their purchased property, especially if they are first-time homebuyers. Their strategy is to move before the adjustable rate …