Although buying a home is still the core of the American Dream, most first-time homebuyers find the process intimidating and mysterious. Here’s your chance to help your clients better understand the homebuying process, and to educate them on many of the related expenses that first-time homebuyers often miss. Since buying a home is more than likely going to be the biggest purchase your client ever makes, keep them on guard by making them aware of the expenses that go beyond the cost of the house. Most costs are not so …

You show so many houses to so many people that you may forget that it’s a risky and potentially dangerous act. You never quite know who you are escorting through an empty property, and you may be unaware of traps that await you if you’re not as aware of your surroundings as you could be. Keep this checklist handy and look it over before you show your next house – and share it with your staff. Keep in touch Always let your staff and your broker know where you are …

Even the most successful real estate agents can recall suffering stinging failures at some point in their career. If anything, success in this business is as much about bouncing back from setbacks and disappointments as it is scoring big wins. First, is it your failure? Before you start analyzing the failure, it’s worth asking yourself whether it was truly your failure or simply an unfortunate situation that was out of your hands. Is it your fault that a buyer backed out of a deal at the last second? Or that …

Maybe it’s been a great year for you. Maybe it hasn’t been so great. Either way, if you’ve got some free time over the holidays, it’s worthwhile to sit down and try to calmly and collectively assess your past year of work. Here are a few things to consider. What drove the most leads? In the marketing business, it’s called lead attribution. Start by making a list of how you acquired each and every lead to determine what marketing activity made it possible: networking events, advertising in the local community …

To be clear, the holiday season is not the best time of year to be trying to buy or sell a home. But in real estate, the client is king. You’ll have buyers looking to grab a home before New Year’s and sellers desperate to get out just as quickly. Here are a few things to keep in mind. Do: Plan ahead Listing a home that is still occupied is always a challenge for sellers, particularly if they are typically at home during the day. Getting sellers to vacate the …

While spring and summer are clearly the most active times of the year for home sales, there will always be buyers and sellers who want to do business during the slower months in fall and winter. In most cases, that’s simply because it’s then that they need to move or find a place to live.  When the holiday season comes around, however, things can get particularly slow. If you have a client eager to list in mid-December, here are some important things to consider.  How desperate is your seller? If your …

As you’re assembling a team to help you develop your business into a full-fledged real estate powerhouse, you need to think critically about the type of people you want to surround yourself with. First hire: Assistant The first step to building a strong team is finding somebody to take over much of the administrative work that you take on so that you can focus on generating leads and customer service. The top priority for an administrative assistant is finding somebody who is organized and competent, not necessarily somebody who knows …

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There’s nothing worse than walking into a house and being welcomed with a questionable odor. Homeowners get used to smells their home may have after living there for some time and don’t realize that others will notice any smell the second they walk in. Before your next home showing, make sure your client clears the house of any lingering odors and replaces them pleasant ones that inspire pleasing memories. Here are some ideas for freshening up a house with smells that will bring in the buyers: Light the way Candles …

Selling a luxury home is very different from selling a house to a middle-class buyer. The financial reward is obviously greater for you, but more importantly, the factors that shape the deal are often distinct from those that guide the rest of the real estate market. Here are a number of things to always keep in mind when you’re dealing with luxury real estate buyers. The details matter more in luxury When people are buying luxury property, they’re more often seeking an outcome that is ideal, rather than merely acceptable. …

A lingering pet smell can really put a damper on an otherwise appealing home. But there are proven ways to get animal odors out of houses. They’re worth learning since they are bound to come of use in a long career in real estate. Start with the vacuum Before we get into specialized techniques, you have to have the basics covered. That means a thorough vacuuming to pick up every remaining pet hair in the house. Pay particular attention to carpeted areas, since they have likely accumulated thousands of hairs …