Selling a luxury home is very different from selling a house to a middle-class buyer. The financial reward is obviously greater for you, but more importantly, the factors that shape the deal are often distinct from those that guide the rest of the real estate market. Here are a number of things to always keep in mind when you’re dealing with luxury real estate buyers. The details matter more in luxury When people are buying luxury property, they’re more often seeking an outcome that is ideal, rather than merely acceptable. …

A lingering pet smell can really put a damper on an otherwise appealing home. But there are proven ways to get animal odors out of houses. They’re worth learning since they are bound to come of use in a long career in real estate. Start with the vacuum Before we get into specialized techniques, you have to have the basics covered. That means a thorough vacuuming to pick up every remaining pet hair in the house. Pay particular attention to carpeted areas, since they have likely accumulated thousands of hairs …

Real estate offers a wide world of opportunity, but you will be most successful when you narrow down your skills and focus on a specialty. Set a goal to become the go-to agent for a specific area or type of property or client. However, finding what type of real estate excites you — or choosing among many — can be challenging. Ask yourself the following questions when drilling down to your specialty niche: What do I know most about my community? Research what type of people live there (for instance, …

Swimming is not equally popular across markets, but there is always a segment of buyers looking for a property with a pool. In Arizona they may account for the majority of buyers while in Minnesota they may represent a much smaller percentage, but in both situations a pool is one more thing that could draw in a buyer who otherwise would have passed. Here are a number of ways to use a pool to maximize offers on a house. Is it big enough for laps? If the home you’re selling …

While the real estate market can feel uncertain at times, there are definitely best practices that will serve you well in the long-run when it comes to negotiating a home sale. Knowing what not to say or not to do when representing a seller is just as important as learning tactics that can improve your position.  Here are a number of actions that can make it much harder for you and your seller client to get a strong offer.  Nagging the buyerIt’s good to follow up immediately with a buyer’s …

It’s hard to decide what sales advice is right for you when there are so many books out there offering conflicting tips on how to get somebody to buy what you’re selling. The fact is that not every sales book is right for you. Some will advocate approaches that don’t fit your personality or career as a REALTOR®.  The key is to try different books and see which ones resonate with your experiences as an agent. Here are five books from five very different authors, all of which approach sales …

For a large percentage of family homebuyers, schools are a number one priority when deciding where to live. If you’re trying to get buyers into a home that matches their needs, understanding the school situation in your market is critical. Here are the kinds of things that buyers are considering when they’re deciding whether the area schools are suitable.  ProximityHow close is the nearby elementary school to the home? While the number of kids who walk alone to school has steadily declined in recent years, even parents who plan on …

There are so many tools out there for real estate agents to use in their marketing. We have sifted through the options and put together our list of the best (and free) options available today! #1 – MailChimp – The Best Free Real Estate Marketing Tool for Email Campaigns Want to send out emails to your clients about an upcoming client appreciation party? Or have a new listing that you want to send to your database of investors? MailChimp is the platform for you! With its basic plan, free for …

Write about real estateStarting a blog about area real estate could help make you a local authority on housing and a coveted agent. But it will only work if you write regularly and work hard to promote it both online and by word-of-mouth. People aren’t going to check into a blog that is only updated once a month so you should plan to write at least one post weekly. Insider tip: If you want to develop a strong following, you have to blog a few times a week. Not every post …

What changed everything: the Tax Cuts and Jobs Act, which altered the U.S. tax code more than it had been in several decades. The National Association of Realtors® reports that the new law will bring generally lower tax rates for all individual tax filers. Get used to the new law, because it doesn’t expire until 2025. The bottom line is that buyers may have to make due with fewer allowable deductions and larger amounts of debt. When it comes to mortgage interest, you can deduct interest on qualified residence loans with …