To be clear, the holiday season is not the best time of year to be trying to buy or sell a home. But in real estate, the client is king. You’ll have buyers looking to grab a home before New Year’s and sellers desperate to get out just as quickly. Here are a few things to keep in mind. Do: Plan ahead Listing a home that is still occupied is always a challenge for sellers, particularly if they are typically at home during the day. Getting sellers to vacate the …

While spring and summer are clearly the most active times of the year for home sales, there will always be buyers and sellers who want to do business during the slower months in fall and winter. In most cases, that’s simply because it’s then that they need to move or find a place to live.  When the holiday season comes around, however, things can get particularly slow. If you have a client eager to list in mid-December, here are some important things to consider.  How desperate is your seller? If your …

As you’re assembling a team to help you develop your business into a full-fledged real estate powerhouse, you need to think critically about the type of people you want to surround yourself with. First hire: Assistant The first step to building a strong team is finding somebody to take over much of the administrative work that you take on so that you can focus on generating leads and customer service. The top priority for an administrative assistant is finding somebody who is organized and competent, not necessarily somebody who knows …

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There’s nothing worse than walking into a house and being welcomed with a questionable odor. Homeowners get used to smells their home may have after living there for some time and don’t realize that others will notice any smell the second they walk in. Before your next home showing, make sure your client clears the house of any lingering odors and replaces them pleasant ones that inspire pleasing memories. Here are some ideas for freshening up a house with smells that will bring in the buyers: Light the way Candles …

Selling a luxury home is very different from selling a house to a middle-class buyer. The financial reward is obviously greater for you, but more importantly, the factors that shape the deal are often distinct from those that guide the rest of the real estate market. Here are a number of things to always keep in mind when you’re dealing with luxury real estate buyers. The details matter more in luxury When people are buying luxury property, they’re more often seeking an outcome that is ideal, rather than merely acceptable. …

A lingering pet smell can really put a damper on an otherwise appealing home. But there are proven ways to get animal odors out of houses. They’re worth learning since they are bound to come of use in a long career in real estate. Start with the vacuum Before we get into specialized techniques, you have to have the basics covered. That means a thorough vacuuming to pick up every remaining pet hair in the house. Pay particular attention to carpeted areas, since they have likely accumulated thousands of hairs …

Real estate offers a wide world of opportunity, but you will be most successful when you narrow down your skills and focus on a specialty. Set a goal to become the go-to agent for a specific area or type of property or client. However, finding what type of real estate excites you — or choosing among many — can be challenging. Ask yourself the following questions when drilling down to your specialty niche: What do I know most about my community? Research what type of people live there (for instance, …

Swimming is not equally popular across markets, but there is always a segment of buyers looking for a property with a pool. In Arizona they may account for the majority of buyers while in Minnesota they may represent a much smaller percentage, but in both situations a pool is one more thing that could draw in a buyer who otherwise would have passed. Here are a number of ways to use a pool to maximize offers on a house. Is it big enough for laps? If the home you’re selling …

While the real estate market can feel uncertain at times, there are definitely best practices that will serve you well in the long-run when it comes to negotiating a home sale. Knowing what not to say or not to do when representing a seller is just as important as learning tactics that can improve your position.  Here are a number of actions that can make it much harder for you and your seller client to get a strong offer.  Nagging the buyerIt’s good to follow up immediately with a buyer’s …

It’s hard to decide what sales advice is right for you when there are so many books out there offering conflicting tips on how to get somebody to buy what you’re selling. The fact is that not every sales book is right for you. Some will advocate approaches that don’t fit your personality or career as a REALTOR®.  The key is to try different books and see which ones resonate with your experiences as an agent. Here are five books from five very different authors, all of which approach sales …